28 3 / 2012
On conformity and attitude polarization: the Asch’s experiment
Solomon Asch’s (wikipedia) conformity experiments of the 1950s reveal just how powerful the responses of other group members are during a test. Asch used a double-blind approach by placing a test subject within a group of actors playing the parts of other subjects and asking the group to respond to simple visual perception tasks. The stooges would unanimously give the incorrect answer, often perplexing the genuine subject and encouraging them to conform.
(via uxbooth.com)
